REINVENTING OUTDOOR LIVING —

Experts in Transforming Outdoor Living for 18+ Years

Our Story So Far

Since 2007, Starfire Direct has been a pioneer in redefining outdoor living, bringing elegance and innovation to every outdoor space we touch. We’re more than just a retailer; we’re passionate connoisseurs of fire pits and fireplaces, dedicated to transforming your outdoor areas into warm, inviting sanctuaries. Each of our products is meticulously curated and handpicked to exceed your highest expectations, offering luxurious, lasting quality that will enhance your home or business for years to come.

Founded by industry pioneers, our journey began with a vision: to bring people together around the fire. Over the years, we’ve grown into a trusted leader, serving homeowners, designers, and contractors nationwide with unmatched quality and service.

One of the Fastest Growing Companies

We've been recognized as one of the fastest growing companies in the USA by the INC 5000 group for more than 5 years in row.

Nearly 2 Decades of Experience

Our certified and experienced leadership team is made up of people that understand hearth and patio industry.

Over 50K People & Businesses Helped

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Quality & Craftsmanship

We partner with leading brands and artisans to ensure every product meets the highest standards of quality, safety, and style.

Excellent Customer Service

From selection to installation, our team is dedicated to providing seamless service, expert advice, and ongoing support.

Community & Giving Back

We believe in building community —supporting local initiatives and giving back through charitable partnerships.

Jonathan Burlingham, founder of Starfire Direct, setting up fire glass in a fireplace during the early years of the business.

2007

The Start of the .COM Boom

In the early years of Starfire Direct, our founder, Jonathan Burlingham, embarked on his entrepreneurial journey by selling fire glass for fireplaces. What started as a side business quickly gained momentum, with Jonathan personally delivering and setting up the fire glass for his customers.

This hands-on approach laid the foundation for what would become one of the leading online retailers in the outdoor living industry.

2009

Setting the Standard

In a remarkable display of dedication to customer service, Jonathan Burlingham and General Manager, Lindsey Conklin, embarked on a cross-country journey to personally deliver a custom fire pit to a resort in need. They traveled through challenging conditions to ensure the fire pit arrived on time, demonstrating the company’s unwavering commitment to customer satisfaction.

This exceptional effort set the standard moving forward for why Starfire Direct's customer service remains unparalleled in the industry.

The original Starfire Direct team with founder Jonathan Burlingham standing front and center, showcasing the early team behind the company's success.

2007

Growing the Team

After being showcased on multiple TV networks and working with some of the world's top designers, their popularity only grew.

Due to their massive influx in the online retail space, Jonathan and Lindsey started looking for candidates to help their clients and customers. This team laid the foundation for Starfire Direct's success in the online retail space. With a solid team, their collaborative efforts and dedication have driven the company’s growth, setting the stage for an even brighter future.

Exterior view of Starfire Direct's new headquarters and showroom.

2016

More Warehouse Space Needed

Starfire Direct's new headquarters was a modern facility that serves as the central hub for our operations. This location not only housed our administrative offices but also includes a spacious showroom where customers can explore our extensive range of products.

The move to this new facility marks a significant milestone in our journey, reflecting our continued growth and commitment to enhancing customer experience.

2020

The Reset Year

2020 marked what we consider the "reset year" as we emerge from the challenges posed by the COVID-19 pandemic.

Despite shifts in the market, Starfire Direct remained steadfast in our commitment to providing high-quality products and content to our customers. Despite challanges, we continued to develop and improve our processes, ensuring that our quality and services only got better year after year.

2022

A New Horizon

Starfire Direct joined the Blackford Capital group of outdoor patio companies determined to change the patio space forever. Starfire Direct was a major part of a multi-phase plan to bring several named brand leaders in this space and create a business that would deliver hyper-growth through significant synergies.

This new company group was called Outova.

Meet the Team

Our leadership team brings together decades of experience in outdoor living, design, and customer care. Their commitment to innovation and excellence ensures every customer receives expert guidance and support.

Steven Kinsey in a suit on a gray background

Steven Kinsey

Product Development & Sales Advisor

Steven is NFI Certified and works closely with the dynamic team at Starfire Direct with over 8 years of experience in fire pits, fireplaces, patio furniture, BBQs, and more. Steven continues to serve homeowners and businesses across the United States, delivering quality products that elevate outdoor living.

Mari Martinez in a suit on a gray background

Mari Martinez

Account & Sales Specialist

Mari is NFI Certified and has helped thousands of people with tehir professional and personal projects. Her product knowledge is unmatched and her customer service skills unlimited. Mari is an amazing employee for the Starfire Team.

Joel Bennett in a suit on a gray background

Joel Bennett

Ecommerce Specialist & Designer

Joel has been with Starfire for over 10+ years and has touched almost every aspect of the company. From website design and creating a great user experience to setting up and editing product photography, Joel has done a little bit of everything.

Erroll Maramba in a suit on a gray background

Erroll Maramba

Marketing Designer

Erroll has been instrumental in creating a seamless brand experience for Starfire. From creating videos for our online store to helping with the website and marketing creatives, Erroll has been an expert in elevating the brand to the next level.

Want to join our team?

We’re always looking for exceptional talent like you to join our team. Reach to us via the LinkedIn link below. We look forward to working with you.

"We’re more than just a retailer; we’re passionate connoisseurs of fire pits and fireplaces"

The Starfire Promise

Starfire Direct is proud to be one of the best fire pit brands as well as the leader in online fire pits, fireplaces, and patio furniture. We’ve made a commitment not only to ourselves, but to our customers to help keep our legacy of being the best outdoor patio store online alive.

When you choose to invest with us, you're not just making a purchase; you're securing a testament to unparalleled craftsmanship and enduring quality. Each fire and outdoor patio product we offer is meticulously curated to stand not only as a remarkable addition to your space but also as a wise investment for you, your family, or your business.

★★★★★

“When it comes to getting parts for our pool projects, nobody beats Starfire. They are the best in the business hands down!”

Joe N.
Elite Pool Construction, Naples, FL
★★★★★

"Starfire Direct has been a game changer for our outdoor kitchen designs. Their selection and customer service are unmatched." 


Samantha K.
Premier Outdoor Spaces, Austin, TX
★★★★★

"Finding high-quality fire pit components used to be a challenge until we started working with Starfire Direct. Their products are top-notch and delivery is always on time."

Derek H.
Innovative Landscapes, Seattle, WA
★★★★★

"For our high-end patio installations, Starfire is always our go-to. They consistently deliver quality parts and expert support every single time."

Carlos M.
Horizon Deck & Design, Scottsdale, AZ
★★★★★

“Starfire Direct has completely streamlined how we source materials for custom fire features. Their product variety and attention to detail are second to none.”

Rebecca T.
Luxe Yard Living, Charleston, SC
★★★★★

“Before finding Starfire Direct, we struggled to meet our project deadlines. Now we rely on them exclusively for premium fire pit kits and fast shipping.”

Marcus B.
Redwood Exterior Design, Denver, CO
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Starfire Direct headquarters located in Temecula, CA, featuring a modern building with large windows and surrounding trees and landscaping.

Located in Southern California in beautiful Temecula, the place we call home, we have a dedicated team of hearth and patio professionals that are all working together to help reinvent outdoor living.

Ready to Transform Your Space?

This is our mission, our purpose, our ultimate promise to you to inspire and create a better shopping experience for your dream patio oasis. The quest to help people capture life’s special moments at the comfort of their home or business is reinventing outdoor living. This is why our team loves what they do and it’s why they are always happy to hear from you.

So let us help you create these wonderful memories.

Customer Service

You can ask a question, call, or chat with a helpful Starfire Direct team member from our headquarters.

We respond to all messages in the order they are received and will respond to you as quickly as possible. We look forward to hearing from you!

B2B Inquiries

As a business, we'll work with you on pricing and shipping of the highest quality brands, handpicked by our experts to ensure that your customers are receiving top-tier products that last.

Want to know more? Click below for more info on our B2B program.

EcoSmart Fire Ark 40 bioethanol fire table on a modern outdoor deck with contemporary chairs, creating a stylish and eco-friendly outdoor setting.

#reinventingoutdoorliving

Discover how others have transformed their outdoor living spaces and let their incredible upgrades inspire you to create your own outdoor oasis.